Consulting & Advisory

Building Brands That Resonate & Organizations That Thrive

For more than 20 years, and as a former Chief Marketing Officer, I've helped founders and leadership teams build brands from the ground up, navigate growth and reinvention, and create organizations where people and performance thrive.

My background spans marketing, brand strategy, product development, merchandising, creative leadership, digital, and operations across beauty, wellbeing, health, lifestyle, and consumer brands. I've built brands from concept to launch, helped scale companies beyond $250M in revenue, repositioned businesses for changing markets, led cross-functional teams, developed products, guided go-to-market strategy, and helped founders turn ambitious ideas into enduring companies.

Clients tend to value two things most.

First, I've worked across nearly every function of a consumer brand, I'm able to step into almost any challenge, connect the dots quickly, and help leaders make better decisions across the business, not just in marketing.

Second, I see patterns others miss. I recognize potential before it's obvious. I quickly identify what's creating friction, whether a brand isn't resonating, a product isn't connecting, a founder hasn't yet articulated the vision, or a team has outgrown the way it's been working.

I bring clarity to complexity and turn vision into action.

What Changes After We Work Together

  • Brands become clearer, more differentiated, more culturally relevant, and more deeply resonant with the people they're meant to serve.

  • Founders gain confidence, clarity, and a trusted thought partner who helps them make better decisions while bringing bigger visions to life.

  • Organizations become healthier, more aligned, and better equipped to grow while strengthening their culture and the people who make it successful.

  • Teams communicate more effectively, work with greater trust, and build systems that support creativity alongside performance.

Clients often tell me the work feels thoughtful, creative, collaborative, and direct. We'll challenge assumptions, ask better questions, laugh a lot, inspire each other, and build something worth believing in.

Curious? Let's talk.

Book a Discovery Call

WAYS TO WORK TOGETHER

  • Partnership icon

    Strategic Brand & Business Advisory

    An ongoing or project based advisory partnership for founders and leadership teams looking for perspective across brand, product, marketing, organizational design, and business growth. Ideal for companies navigating expansion, reinvention, or change and want meaningful experience in the room.

  • Leadership icon

    Fractional Leadership

    Senior executive support without the full-time executive. I step into key leadership conversations, guide teams, mentor emerging leaders, help establish priorities, and bring clarity during periods of rapid growth, transition, or organizational complexity, while driving brand and marketing initiatives.

  • Speaking icon

    Speaking & Facilitation

    Keynotes, leadership workshops, executive offsites, and facilitated strategy sessions designed to inspire new thinking, strengthen alignment, and help teams build momentum around what's next.

  • Brand strategy icon

    Brand Strategy & Positioning

    Strategic clarity for brands at any stage: defining positioning for new launches, repositioning for modern consumers, refining messaging for category expansion, or diagnosing why something isn't resonating and shifting it.

  • Advisory icon

    Go-to-Market Advisory

    End-to-end guidance for brands launching something new, from early ideation and positioning through product development, vendor selection, channel strategy, creative assets, team development and launch execution.

Workshops & Offsites

Whether you're looking to develop a bold new vision, strengthen your leadership team, or build a healthier, more resilient organization, these keynotes, workshops, and strategic offsites are designed to unlock new perspectives, challenge assumptions, and turn ideas into action.

  • Strategic Visioning & Creative Facilitation: Guided exercises, visualization, and collaborative ideation to help teams think beyond current constraints, uncover blind spots, and build a shared vision for what's next.

  • The Internal Rebrand: Helping leaders reconnect with who they are, uncover what's holding them back, and lead with greater clarity, courage, and intention.

  • Beyond Regulation: Why nervous system capacity is a competitive advantage in the age of AI, and how it shapes leadership, creativity, resilience, and performance.

  • What's Next in Beauty & Wellbeing: The cultural and consumer shifts shaping what's next, and what brands need to understand to stay relevant.

  • Beneath the Gloss: My personal story of burnout, reinvention, and coming home to myself, and how it transformed the way I build brands, lead teams, and live.

A woman with long black hair, smiling and waving, sitting on a chair with a black laptop on her lap, wearing a blue denim shirt and light blue jeans, in a bright room with large window and a potted plant nearby.

CLIENT STORIES

  • "Lesley has a natural ability to assess business units holistically, quickly identifying what’s working, what’s not, and charting a clear path forward. Her balance of process rigor and relationships centered in trust created meaningful, lasting impact for the team. Lesley is the kind of leader who elevates not just workflows, but culture."

    — Christiana M, Managing Director

  • “Lesley is a rare talent—strategic, thoughtful, and deeply committed to growing companies. She brings care, clarity, and conviction to everything she touches. Lesley leads with vision, integrity, and a rare ability to bring the right people, processes, and strategy together to unlock real growth. She intuitively knows how to build teams that work and how to align those teams with a company’s deeper mission and momentum. As a CEO I found her partnership to be one of the most positive and supportive I’ve had in my career.”

    — Leilah M, Founder & CEO

  • “I still don’t fully understand how she sees what she sees, but she came in and immediately understood what wasn’t working. She quickly assessed the team dynamics, the systems, and the underlying issues we’d been circling for months. She connected dots we hadn’t seen and laid out a clear, practical plan forward, while also being human and thoughtful, but very direct about the changes that needed to happen. They weren’t easy, but they were right. The team is stronger, more profitable, and frankly, happier.”

    — Robert D, SVP

  • "When we started, I didn’t realize how much I was holding myself back—stuck in patterns I couldn’t see, driven by fears I didn’t want to admit, and believing lies that felt like truth. Today, I feel lighter, more confident, and deeply aligned with who I am. Lesley didn’t just coach me; she helped me transform. Her ability to tailor the journey to my unique needs made all the difference."

    — Christie P, VP

  • “After nearly two decades of working with her, I can say with confidence: Lesley is one of the sharpest, most intuitive people I know. Her background in marketing gives her a deep grasp of business dynamics, but what truly sets her apart is her ability to zoom out, spot what’s not working, and zero in on exactly how to fix it."

    — Liz S., Cofounder

  • "Lesley's courses and coaching have fully opened my eyes, body and soul to receiving the good things in life. Her balance of body and mind, and ability combine meditation, science, emotional healing and vision setting is unlike anything I've experienced. She knows exactly how to extract from you what you are meant to do or be. She helped me embrace the skills and emotions I needed to reach my goals, and let go of those that were blocking my path forward. I am forever grateful."

    Vanessa B., Fractional COO