the brand sessions
Guiding brands through growth and realignment
who it’s for
You don’t need another agency. You need a strategic partner who understands where you’ve been and where you’re going.
With 20+ years of experience building, scaling, and advising beauty, wellness, and lifestyle brands, I help founders and executives cut through the noise, (re)connect to their brand’s core, and move forward with clarity.
Whether you’re starting fresh or evolving what already exists, I meet you where you are and help you build what’s next with strategy, depth, and intention.
from vision to reality
Strategy + soul for new brands
what it is
To build a brand today, you need more than just a great product or beautiful design. You need a clear sense of who you are, and who you are not.
That clarity becomes your anchor. It shapes your product strategy, pricing decisions, storytelling and how you lead. It helps you choose the right partners, avoid the wrong ones, and move through the overwhelm of early-stage chaos with confidence.
I work with founders who want to launch smart, build with depth, and avoid expensive missteps. I help cut through the noise and complexity. Think of me as your strategic partner and behind-the-scenes guide — helping you build something real, intentional, and ready to grow.
what you get
Clarity on brand identity, positioning, and voice
Guidance on product strategy, pricing, and assortment
Introductions to trusted vendors — formulators, packaging, web, creative
Input on go-to-market strategy, storytelling, and scaling with integrity
A strategic sounding board to help you stay aligned and avoid costly mistakes
To inquire about availability, book a discovery call.
For brands navigating growth, change, or misalignment
the realignment
what it is
If your brand has traction but something feels off, I help you recalibrate. Maybe your story no longer resonates. Maybe your team feels out of sync. Or maybe you're ready to evolve but aren’t sure how to move forward without losing what’s working.
I help you reconnect to your brand’s essence and move forward with clarity and conviction.
what you get
A strategic sounding board to identify what’s no longer working
Brand refinement across messaging, story, and product strategy
Input on team dynamics, leadership vision, and internal alignment
Space to evolve without losing momentum
To inquire about availability, book a discovery call.
“As a startup founder, I’m constantly navigating unpredictable stressors, and keeping my mental health steady is essential. Lesley has a rare ability to help me recalibrate when things feel off, and I often find myself reaching for the tools she’s helped me develop.
After nearly two decades of working with her, I can say with confidence: Lesley is one of the sharpest, most intuitive people I know. Her background in marketing gives her a deep grasp of business dynamics, but what truly sets her apart is her ability to zoom out, spot what’s not working, and zero in on exactly how to fix it..”