“I’ve spent decades building brands and studying the soul.
Beneath The Gloss is where strategy meets transformation for brands, businesses, and the people who lead them.”

BENEATH THE GLOSS

THE VISION

Beneath The Gloss is a modern approach to growth, grounded in decades of executive experience, human insight, and intuitive depth. Through consulting, coaching, speaking, and transformational work, I help leaders, brands and organizations navigate inflection points, unlock potential, and bring what's next to life.

Lesley Holmes headshot

Meet Lesley

Lesley Holmes is a brand strategist, transformational guide, and former Chief Marketing Officer with more than 22 years of experience building beauty, wellness, and lifestyle brands from pre-seed startups to companies exceeding $250M in revenue. She brings together executive experience, personal transformation, and deep study in psychology, spirituality, behavior change, and wellbeing to help people and organizations navigate meaningful growth and lasting change.

LEARN MORE ABOUT LESLEY

“After nearly two decades of working with her, I can say with confidence: Lesley is one of the sharpest, most intuitive people I know. Her background in marketing gives her a deep grasp of business dynamics, but what truly sets her apart is her ability to zoom out, spot what’s not working, and zero in on exactly how to fix it.” 

- Liz Snower, Cofounder, Iconiq 

SERVICES

  • Cup on a wall representation art

    Consulting & Advising

    Strategic support for brands and organizations seeking depth, direction and experience.

    Explore Consulting
  • Artwork expressing diverse experience

    Coaching & Experiences

    Transformational work for people seeking spiritual depth, evolution and modern leadership.

    Explore Coaching
  • Hall stage light shinning from afar

    Speaking & Workshops

    Keynotes and experiences focused on leadership, wellness, transformation, and personal power.

    Explore Speaking

CLIENT STORIES

  • “Lesley is a rare talent—strategic, thoughtful, and deeply committed to growing companies. She brings care, clarity, and conviction to everything she touches. Lesley leads with vision, integrity, and a rare ability to bring the right people, processes, and strategy together to unlock real growth. She intuitively knows how to build teams that work and how to align those teams with a company’s deeper mission and momentum. As a CEO I found her partnership to be one of the most positive and supportive I’ve had in my career.”

    — Leilah M, Founder & CEO

  • "Lesley's courses and coaching have fully opened my eyes, body and soul to receiving the good things in life. Her balance of body and mind, and ability combine meditation, science, emotional healing and vision setting is unlike anything I've experienced. She knows exactly how to extract from you what you are meant to do or be. She helped me embrace the skills and emotions I needed to reach my goals, and let go of those that were blocking my path forward. I am forever grateful."

    Vanessa B., Fractional COO

  • "Lesley has a natural ability to assess business units holistically, quickly identifying what’s working, what’s not, and charting a clear path forward. Her balance of process rigor and relationships centered in trust created meaningful, lasting impact for the team. Lesley is the kind of leader who elevates not just workflows, but culture."

    — Christiana M, Managing Director

  • " When we started, I didn’t realize how much I was holding myself back—stuck in patterns I couldn’t see, driven by fears I didn’t want to admit, and believing lies that felt like truth. Today, I feel lighter, more confident, and deeply aligned with who I am. Lesley didn’t just coach me; she helped me transform. Her ability to tailor the journey to my unique needs made all the difference."

    — Christie P, VP 

  • “She has an uncanny ability to cut through the noise and get straight to what’s actually happening. I didn’t realize how much I was operating on autopilot, or how much that was affecting the way I lead and live. Every session left me clearer, more grounded, and more decisive. The work wasn’t always comfortable, but it was extremely effective. It fundamentally changed how I show up.”

    — Douglas B, Sr. Director

  • “I still don’t fully understand how she sees what she sees, but she came in and immediately understood what wasn’t working. She quickly assessed the team dynamics, the systems, and the underlying issues we’d been circling for months. She connected dots we hadn’t seen and laid out a clear, practical plan forward, while also being human and thoughtful, but very direct about the changes that needed to happen. They weren’t easy, but they were right. The team is stronger, more profitable, and frankly, happier.”

    — Robert D, SVP