“I’ve spent decades building brands and studying the soul.
Beneath the Gloss is where strategy and transformation meet”

BENEATH THE GLOSS

THE VISION

Beneath the Gloss is a modern approach to growth, grounded in decades of experience and intuitive depth. Through consulting, coaching, speaking, and transformational work, it helps people, brands, and businesses unlock potential, clarify vision, illuminate blocks, and move forward with alignment and ease.

Lesley Holmes headshot

Meet Lesley

Lesley Holmes is a brand strategist, transformational guide, and former CMO with over 20 years of experience scaling beauty, wellness, and fashion brands from pre-seed stage to $250M+. She brings together strategic expertise, lived experience through her own reinventions, and deep spiritual and wellness training to guide meaningful transformation for individuals and organizations.

LEARN MORE ABOUT LESLEY

“After nearly two decades of working with her, I can say with confidence: Lesley is one of the sharpest, most intuitive people I know. Her background in marketing gives her a deep grasp of business dynamics, but what truly sets her apart is her ability to zoom out, spot what’s not working, and zero in on exactly how to fix it.” 

- Liz Snower, Cofounder, Iconiq 

SERVICES

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    Consulting & Advising

    Strategic support for brands and organizations navigating growth, reinvention, and alignment.

    Explore Consulting
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    Coaching & Experiences

    Transformational work for individuals ready for clarity, expansion, and embodied growth.

    Explore Coaching
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    Speaking & Workshops

    Keynotes and facilitated experiences focused on leadership, wellness, embodiment, and full expression.

    Explore Speaking

CLIENT STORIES

  • "Lesley has a natural ability to assess business units holistically, quickly identifying what’s working, what’s not, and charting a clear path forward. Her balance of process rigor and relationships centered in trust created meaningful, lasting impact for the team. Lesley is the kind of leader who elevates not just workflows, but culture."

    — Christiana M, Managing Director

  • " When we started, I didn’t realize how much I was holding myself back—stuck in patterns I couldn’t see, driven by fears I didn’t want to admit, and believing lies that felt like truth. Today, I feel lighter, more confident, and deeply aligned with who I am. Lesley didn’t just coach me; she helped me transform. Her ability to tailor the journey to my unique needs made all the difference."

    — Christie Payne, VP 

  • “She has an uncanny ability to cut through the noise and get straight to what’s actually happening. I didn’t realize how much I was operating on autopilot, or how much that was affecting the way I lead and live. Every session left me clearer, more grounded, and more decisive. The work wasn’t always comfortable, but it was extremely effective. It fundamentally changed how I show up.”

    — Douglas B, Sr. Director

  • “I still don’t fully understand how she sees what she sees, but she came in and immediately understood what wasn’t working. She quickly assessed the team dynamics, the systems, and the underlying issues we’d been circling for months. She connected dots we hadn’t seen and laid out a clear, practical plan forward, while also being human and thoughtful, but very direct about the changes that needed to happen. They weren’t easy, but they were right. The team is stronger, more profitable, and frankly, happier.”

    — Robert D, SVP

  • “Lesley is a rare talent—strategic, thoughtful, and deeply committed to growing companies. She brings care, clarity, and conviction to everything she touches. Lesley leads with vision, integrity, and a rare ability to bring the right people, processes, and strategy together to unlock real growth. She intuitively knows how to build teams that work and how to align those teams with a company’s deeper mission and momentum. As a CEO I found her partnership to be one of the most positive and supportive I’ve had in my career.”

    — Leilah Mundt, Founder & CEO